Arm - Developer Program
Arm asked us to create the next video in their series promoting their online learning portal for developers. Using a set of flat illustrated robots from the program’s identity, we expanded the visual language and brought them to life in a stylised 3D space. The animation drew inspiration from Saul Bass and The Incredibles film intro. I led the animation team and worked hands-on to bring the storyboards to life using a mix of 2D and 3D techniques.
Agency
DEPT®
Client
Arm
Creative Direction
Vicky Broodle
Storyboard
Matt Hall
Motion Design
Howard Goodwin
Ben Constable
Cameron Mole
Arm is a global leader in semiconductor and software design, powering everything from smartphones to supercomputers. This project was for their developer hub, a developer community space where you can learn to build on their software architecture.





