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About

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About

About

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Arm - Developer Program

Arm asked us to create the next video in their series promoting their online learning portal for developers. Using a set of flat illustrated robots from the program’s identity, we expanded the visual language and brought them to life in a stylised 3D space. The animation drew inspiration from Saul Bass and The Incredibles film intro. I led the animation team and worked hands-on to bring the storyboards to life using a mix of 2D and 3D techniques.

Agency

DEPT®


Client

Arm

Creative Direction

Vicky Broodle


Storyboard

Matt Hall


Motion Design

Howard Goodwin

Ben Constable

Cameron Mole

Arm is a global leader in semiconductor and software design, powering everything from smartphones to supercomputers. This project was for their developer hub, a developer community space where you can learn to build on their software architecture.

Howard Goodwin


London, United Kingdom

Copyright 2025 Howard.G.Studio Ltd

Get in touch


Email

howardgstudio@gmail.com


Instagram

howard.g_studio

Howard Goodwin


London, United Kingdom

Copyright 2025 Howard.G.Studio Ltd

Get in touch


Email

howardgstudio@gmail.com


Instagram

howard.g_studio