Heartcore
In this project I helped define the motion language and develop early visual routes that informed the typographic treatment used in the final assets. I also created a founders’ film that showcased the visual identity work and the methodology behind it. Alongside this, I produced a range of launch materials including intro/outro animations for online workout videos, social media assets, animated web mockups, and visuals demonstrating the connection between the crafted wordmark and the graphic symbol.
Agency
Yonder
Client
Heartcore
Creative Direction
Ed Bolton
Brand Design
Anya Mooney
Motion Design
Howard Goodwin
Fernando Diaz
Heartcore’s unique take on Pilates and self-care sparked a boutique fitness revolution in London. An antidote to the cold, sterile and sometimes hostile gyms that dominated at the time, Heartcore was, and is, all about community.
